The youtube studio mobile app provides analytics to help you better understand the performance of you channel and videos.
from the youtube studio mobile dashboard you will get a quick glance at your overall channel analytics.
here you can see your current subscribers and the summary of your videos. watch time and subscriber change in the last 28 days, you'll also see your estimated revenue if your channel is monetizing,
just below this you'll see the performance of your latest video compared to your typical video performance. you'll see its views click through rate and average vies duration, with comparision against your typical video performance.
the analytics pase will give you even more detailed information on your performance both for you channel overall and for individual videos.
to get to an individual video's performance click go to video analytics after selecting the video from anywhere eithin the studio mobile app.
the overview tab
is your starting pint for any channel or video performance reviews. this tab will give you high level insights about your recent performance along with information about your views watch time and subscribers compared to you typical performances.
and if you are monitizeing you 'll see your estimated revenue. Aside from overview tab you will see the reach, engagement, and audience tabs,
and if you're in the youtube partner probram you'll see an additinal Revenue tab listed in Analytics. Note, that you click into any card in analytics to change the date range. Let's first go through the
reach tab
which is your central source of data on how many viewers you're reaching and how you're reaching them. this include impressions clickthrough rate views and unique viewrs , impressions are counted every time a viewer comes across one of your video thumbnails on youtube.
click through rate shows you how often viewers clicked into a video after seeing an impression , which results in a view. and unique viewers shows the estimated number of different people. who come to watch you videos over set time period , the reach tab also show information about your video's traffice sources and the services driving viewers to you content. next the engagment tab. this provide data on viewer attention including watchtime average view duraion. and playlists average view duration will give you the estimated average minutes watched per view on a piece of content.
this allow you to know how logn viewers are watching a video before mobing on to another piece of content. the playlist and cards data here provides information on what elements are best resonatin with your audience. at the video level this is also where you find informatin on audience retention and likes vs dislikes. now, let's walk through the audience tab which you can use to learn more about who is watching your videos.
this tab will show you a breakdown of
returning and new viewers unique viewers and subscribers and if you have a channel membership you'll see the change in members in the last 28 days. you can also see data for when your viewers are on youtube , these metrics all give you an idea of the size of your audience as well as their level of engagement.
this tab also give you information on the watching you channel like gender , age group , where they located and what the language they speak , it will also show you watch time from subscribers and other videos and channels that your audiences watches. finally , if your're a member of the youtube partner program you will see an sadditional
revenue tab listed in Analytics. Here , you'll be able to review revenue data such as, Estimated revenue RPM and playback based
cpm you'll also see your monthly estimated revenue your top earning videos and a breakdown of your revenue sources top ad types transeaction revenue and top geograpnies by
CPM all of this data can help you beter understand can help you better understand that what affects you channel and video performance which can help inform your business or content strategy. checkout the help center aritcles linked below.
thanks for watching
No comments:
Post a Comment